Lauren Buchanan
LaurenSauser@gmail.com
Buchanan Writing Co.| Partner | 2015 – Present
Producing responsive, searchable written content for software clients in such industries as financial services, health technologies, hospitality, entrepreneurship, & small business.
- Clients have included Microsoft, Code Fellows, Startup Angels, World Pizza, & more
- Editing technical writing on behalf of software developers & remote, ESL contributors
- Producing white papers, blog content, social campaigns & eBooks for software clients
- Creating/managing organizational guidelines for content quality, SEO & strategic purpose
- Developing targeted, searchable sales/social/website storytelling
- Refreshing outdated brand content, including social, sales & web materials
Flatstack | Managing Editor | 2018 – Present
- Coordinating market strategy for the Flatstack brand
- Establishing social media strategy, including voice, tone, editorial calendar & visual content
- Developing copy for newsletters, email & advertising campaigns, & all digital properties
- Creating project-based content, including case studies & client research
Startup Weekend | Managing Editor | 2013 – 2015Remotely coordinated digital content for a network of startup communities & corporate stakeholders, while supporting entrepreneurs with editorial oversight, marketing direction & brand guidelines.
- Grew blog by >100% (28,403 to 62,576 monthly views)
- Pioneered organizational measures for content quality, including search/style/language guidelines
- Developed publishing process based upon a global timeline of brand-aligned events
- Managed all written assets on blog & newsletters (including SEO text, sub-channel intros, copywriting & layout)
- Built online communities through searchable, audience-focused social engagement
Education:
Western Washington University—B.A. / Journalism
Tel Aviv University—International Public Relations
Volunteer Work:
Benefits Law Center (donor & ally)
Painted Rocks Rescue and Fire Company (grant, survey, & email-campaign writing)